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BIO

Personal Profile

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Hi! I am Clarissa Herrera, currently working as a Digital Brand Manager for ContentHacker, a marketing firm in the Philippines. I am a graduate of AB Multimedia Arts in Southville International School and Colleges.

Experience

2020 - present

Content Hacker

​

2020 - 2016

Landco Pacific Corporation

2016

BigBenta Corporation

2015

BC Magazine (BC Media Inc.)

Role: Digital Brand Manager

  • Responsible for the total digital image, producing high-quality multimedia content of the company and/or its clients presents to the outside world

  • Perform such other tasks and duties related to the foregoing as may from time to time be determined by the supervisor

Role: Marketing Specialist

  • In charge of all graphic design and artwork development for all Landco projects

  • Tasks included but not limited to; layout for collaterals, video edit, e-mail marketing and handling of social media

Role: Marketing Executive

  • Develop collaterals and presentation materials for the use of sales team

  • Generate weekly analytics report of the website and social media engagement

  • Assist in the development of content for social, online and traditional platforms

  • Organize events that build market presence

  • Write and maintain a company blog and engages with a community of bloggers

  • Introduce customer engagement and loyalty campaign to ensure customer retention

  • Release press release for important company events and product launches

  • Communicate new services to BigBenta registered members through email marketing or other effective methods

Role: Marketing and Graphics Assistant

  • Manipulate design properties

  • Assists the photographer for shoot/s and photo-editing

  • Uploading text and images to a website (Issuu & Wordpress)

  • Negotiate and monitor timescales for stages in the publishing process

  • Creating captions, writing articles and copy-editing content

  • Answers phone and email queries,

  • Deals and negotiate with possible and current advertisers

  • Attends events

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